Digital Growth Proposal · Prepared for Raj Chakraborty
A lead-focused website, a Hamilton Google Business Profile, and monthly Local SEO + AI-citation work — built to work alongside your Windsor Google Ads campaign.
Prepared by Metro Berry Digital Marketing Services · 10 Nov 2026
The Strategy
Windsor
Calls from week one
Hamilton–Niagara–Halton
Lower-cost leads from month 4
ChatGPT · Gemini · AI Overviews
Recommended when people ask ChatGPT & Google AI
Ads bring calls now. SEO and Maps bring cheaper calls over time. Together they lower your cost per lead.
What we'll build
Service 1
A fast, mobile-first website built to turn visitors into quote requests and phone calls — not a brochure.
Your front door — clear offer, trust signals and quick quote.
Cancelled, declined, tickets & accidents, G2/new drivers, newcomers to Canada — also the Windsor Google Ads landing page.
One page: homeowners incl. insurance needed before mortgage closing, condo unit owners, tenants.
RIBO licence, carriers, service areas.
Quote forms, click-to-call and WhatsApp.
Service 2
Your Google Maps listing is the biggest free lead source for a local broker. Set up as a service-area business with your home address hidden, as Google requires.
Service areas
Google limits service areas to ~2 hours from your base, so Windsor is covered by Google Ads.
Service 3
Monthly report: Maps rankings, GBP calls, organic traffic, leads and AI visibility.
What to expect
Month 1
Website + GBP live, foundations set
Months 2–3
First movement on Maps & long-tail searches
Months 4–6
Steady organic leads; early AI mentions
Honest note: Big comparison sites dominate generic terms like 'car insurance Ontario', so we target the local and specific searches you can realistically win.
Investment
All prices in Canadian dollars.
$400 CAD one-time
$200 CAD one-time
$500 CAD / month
Your total investment
$600 to start + $500/month
Prices in CAD. Excludes Google Ads spend (paid directly to Google from your account), domain, hosting and paid directory listings. Monthly services: minimum 3 months, then month to month with 30 days' notice. One-time fees: 50% at kick-off, 50% on launch. You own the website, domain, Google Business Profile and all content.
Project timeline
Week 1
Kick-off, collect licence details, logo & content; start GBP setup
Weeks 1–2
GBP created and verification submitted
Weeks 2–3
Website designed, reviewed and launched
Week 3
Windsor Google Ads linked to new landing page
Month 2+
Monthly SEO & AI work and first report
What we need from you
Registered brokerage name & RIBO licence number
Home address for Google verification (stays hidden)
Business phone & email
Logo (or we create one)
Carriers/markets you can quote
3–5 happy clients for Google reviews
Domain name, if you own one
Next steps
Approve the proposal
Kick-off call & first invoice
We start GBP setup and website design the same week